The rules of business writing

Ya know, it’s a shame that college students aren’t required to take a business writing class as part of their core education. Business writing is useful in all career fields. It teaches you to be a better writer, in addition to a better communicator, in general. I feel as though some of us may need a […]

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The New PR: Strategies that Work

Hello, my friends! So I just watched a webinar where the speakers discussed emerging trends in the PR world and how to better engage your target audience. I took some notes, so please see below if you would like to read through them in your free time. Please view the webinar here first before reading my notes below. Or […]

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PR 101: Understanding the Rhetorical Context of a Situation

One thing I’ve noticed is that few public relations professionals are skilled at capturing the context of a given situation. In PR, understanding your audience, your purpose and your strategy make the difference between success and failure. Take this “war on illegal drugs” stuff, for example. US. officials talk about “gaining the upper hand” and […]

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